Case Study: Care Bears Halloween Afternoon Tea Bus Tour
In October 2025, we launched the Care Bears Halloween Afternoon Tea Bus Tour. This magical collaboration brought together the beloved Care Bears with the spooky spirit of Halloween. The limited-time tour gave families the sweetest (and spookiest!) adventure through London. It combined nostalgic charm with seasonal fun in true Brigit's Bakery style!
A beary special partnership
The Care Bears have been spreading love, friendship, and positive messages since their creation. This made them the perfect partners for a family-friendly Halloween celebration. Our collaboration reflected our commitment to creating wholesome, memorable experiences that bring families together during special occasions.
The Care Bears Halloween Afternoon Tea Bus Tour was designed for children aged three and older. It offered a unique opportunity to celebrate Halloween in the cutest way possible. This wasn't your typical spooky tour. It was a heart-warming Halloween adventure that balanced festive fun with the Care Bears' signature message of caring and sharing.
The Care Bears Halloween Afternoon Tea Bus Tour - October 2025
This limited-edition tour ran for just 15 days only. Our iconic double-decker bus was transformed into a Care Bears Halloween wonderland. The bus was decorated with pumpkins and autumn leaves that captured the essence of the season. At the same time, it maintained that playful Care Bears spirit.
Around 1,000 guests joined us on this beary special journey. This made it one of our most popular seasonal tours. Families hopped aboard for a 90-minute sightseeing adventure through Central London. They took in iconic landmarks like The London Eye, Big Ben, and Westminster Abbey. All the while, they enjoyed our boo-tifully crafted Halloween-themed afternoon tea.
A spooktacular menu with Care Bears charm
At the heart of the tour was our exclusive Care Bears Halloween Afternoon Tea Menu. Our talented pastry chefs thoughtfully created this special menu. It combined Halloween-inspired treats with the colourful, fun spirit of the Care Bears. This made sure every bite was a delightful experience for both children and adults.
Our menu was packed with playfully named treats that captured both the Halloween spirit and Care Bears fun. The scary savoury treats included Ghostly Giggles Seasonal Quiche, Eek-tastic Cucumber, Cream Cheese & Spring Onion on Basil Bread, and Howl-o-weeny Feast Turkey Ham, Cheese & Mayo Mustard on Tomato Bread. We also served Boo-tiful Black Chicken & Tomato Burger Bun and Boo-buddies Mini Margherita Pizza - perfect for little appetites!
The spooky sweet treats were just as exciting. Guests enjoyed Batty Pumpkin Pals Tart, Spooktacular Chocolate Brownie, and Trick-or-Sweet Bear's Orange Macaron. We also served Silly-ghouls Ginger Orange Choux and Boo-buddies Freshly Baked Plain Scone with Clotted Scream & Jam. Every item on the menu was thoughtfully named to bring smiles and giggles from our young guests.
Everything was prepared fresh and designed to appeal to young adventurers and their families. As with all our tours, we offered dietary options including Vegan, Vegetarian, Halal, and Gluten-free. This made sure every guest could enjoy the full afternoon tea experience.
Entertainment and activities onboard
What truly set the Care Bears Halloween Afternoon Tea Bus Tour apart was the engaging onboard entertainment. Our talented entertainer brought the magic to life with Halloween-themed games, surprises, and heart-warming fun. They spread a little Care Bears cheer with a spooky sparkle!
Every child received a special "design your own bear" activity sheet onboard. This allowed them to express their creativity while enjoying the tour. The interactive element kept our young guests entertained throughout the journey. It also gave them a personalised souvenir to take home.
Limited-edition keepsakes and special surprises
We made sure every guest left with something special to remember their adventure. Each person received their very own limited-edition Care Bears Halloween travel cup. It was a treasured memento of their time with us.
We also ran exciting competitions throughout the tour period. Lucky winners took home adorable Care Bears plush toys. These giveaways added an extra element of excitement. They made the experience even more memorable for our guests.
Meet & Greet magic
On the very first day of the tours - Saturday 18th October 2025 - we created an extra-special experience for our pre-booked passengers. Families had the exclusive opportunity to meet and greet a Care Bear character in person! This magical moment allowed children (and nostalgic adults!) to interact with their favourite character. It created photo opportunities and memories that would last a lifetime, especially as we had children dressing up for the occasion!
This meet and greet event set the tone for the entire tour run. It generated excitement and spread the Care Bears' message of love and friendship from the very start.
Reflecting on our Care Bears Halloween adventure
Looking back on the Care Bears Halloween Afternoon Tea Bus Tour, we're filled with gratitude. The tour brought joy to the 1,000 guests who joined us on this limited-time adventure. The combination of Halloween festivities and Care Bears charm created a unique atmosphere. It resonated with families looking for a wholesome yet fun way to celebrate the season.
The success of this tour showed (once again) our ability to blend beloved characters with seasonal themes. This partnership followed in the footsteps of other successful collaborations, including our Teletubbies Afternoon Tea Bus Tour and Halloween at Hamleys Bus Tour. Each partnership allows us to create experiences that appeal to multiple generations and celebrate beloved brands in unique ways. Parents who grew up loving the Care Bears could share that nostalgia with their children - all while enjoying a delicious afternoon tea and taking in the beautiful sights of London.
The Care Bears Halloween Afternoon Tea Bus Tour was only with us for 15 days. But the spirit of caring, sharing, and Halloween fun it embodied continues in all our seasonal offerings. We cherish the memories created onboard and the smiles we saw on every face - young and old alike!
Future seasonal adventures await!
This magical collaboration was a perfect example of what makes Brigit's Bakery special. We're committed to creating unique, themed experiences that bring families together during life's special moments. Stay tuned for more exciting seasonal tours and partnerships. We celebrate the joy, wonder, and sweetness that life has to offer!
Were you lucky enough to join us on the Care Bears Halloween Afternoon Tea Bus Tour? We'd love to hear about your experience!
